Branded & Unbranded Links Available in Paragon

With the numerous features Paragon has to offer, there is one feature in particular that should not be missed; that feature is the option to add branded and unbranded virtual and video tours.

An Unbranded Virtual/Video Tour is a virtual tour that does NOT contain the listing agents name and listing office or any contact information, as well as logos or other “branding”. These links are permitted for use on IDX websites, and will also appear on MLS Listings Client reports.

Branded Virtual/Video TourA is a virtual tour that has been "branded” with the listing agent’s name, listing office, and contact information. These links will be syndicated out for display on listing portal websites, such as, Zillow and Trulia for added exposure. The Branded Virtual Tour will also appear on MLS Listings’ Agent reports.

Some examples of virtual tours and video tours are:

  • Promo Video Links

  • Commercial Links

  • Virtual Tour Links

  • Virtual Floor Plan Links

  • Aerial Footage Video Links

A virtual as well as video tour - whether it is branded or unbranded, can be added to a listing in one of two ways:

1. Initial Listing Entry: If you are adding the listing into Paragon for the first time, you can include the link to a virtual tour or video tour during listing entry. Under the "Compensation/Tours" section.

2. Maintaining An Active Listing: If you have already made the listing active in Paragon, you are still able to add a virtual tour or video tour to the listing.

Simply Click on the Listings button on the main menu in Paragon, then under the Maintain column click on Listings.

Locate the listing you want to add the virtual tour or video tour to and click on Select an Action.

The Select An Action modal will open. Click on Virtual Tour.

Enter the URL(s) given to you and click Save.


T: 248-247-1040

F: 248-247-1045


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